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Heritage Christian School
Heritage Christian School, a K-12 Christian school, is nestled on a picturesque campus in Port Macquarie, on the stunning Mid-North Coast of NSW.
Heritage Christian School, with a strong dedication to its students, approached Neopitch. They were concerned that their branding was inconsistent and did not effectively communicate with their ideal target audience. We faced the challenge of aligning the brand with the school's values and community while maintaining a professional and modern look.
It is common for visual brand identities to become inconsistent, especially when they do not have a designated branding department and or staff change and branding guidelines do not exist. Tweaks with a different typeface, a minor colour change to suit a specific application, or adding design elements to help modernise the brand might appear as harmless additions. Still, over time, they dilute the brand identity, and users start to wonder what the brand now stands for.
We enjoyed sitting down with staff from all different departments to discuss the brand values and what the Heritage Christian School brand needed to showcase. It was also essential for us to research the brand's current perception in the marketplace. This involved conducting internal staff surveys, analyzing social media and online sentiment, and studying competitor brands, so we understood where we were starting from.
For a school that has just celebrated its 40-year anniversary, it was an immense pleasure to work alongside staff, including Wayne Dorsey, Matthew Cohen and Sarah Strahorn and apply a consistent visual brand and message across many different applications, including:
- Comprehensive brand style guide inclusive of applications
- Website templates
- Corporate ID, including business cards, letterheads and various electronic documents
- Enrolment brochures and posters
- 40th-anniversary rebranding
- Signage
- Radio scripts and music beds
- Social media templates
- Yearbook for 2023 graduating students
Then we can help you design a great game plan.
There’s no point having great advice, strategies and creative solutions without implementation.
Neopitch don’t walk away once the high-level thinking is done. This is where the real fun begins. Our team of experts partner with you to deliver the marketing components and help you put them into action. Neopitch is an agile team. We collaborate with experts across a diverse range of capabilities to execute your game plan, amplify your brand story and deliver results.
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Hayley & the @neopitch team revitalised our school's brand. They prioritised the importance of aligning our marketing with our community and values, empowering us to authentically showcase our school. Neopitch excels in professionalism, adaptability, and efficiency, and their design quality is excellent. A strong recommendation!
Emma Schmidt | Marketing and Community Engagement Manager
